Hub-it is an analogue companion in this digital world, to help you stay focused through the habit of zooming in.

Working digitally and from different locations has made it easier to get distracted and overwhelmed. Hub-it helps to get the most out of our situation by taking a moment to tangibly zoom in, clarify and organize our work. The A6 booklet folds into a desk display, providing a reliable, distraction-free view of your focus for that moment. The reusable cards, inspired by a proven productivity method, guide you through each step of building this habit. Hub-it makes it easier to zoom in at the start of your day, stay focused on what’s important and wrap it up efficiently.



Each card in Hub-it represents a step taken in the method, guiding you in building this habit. Begin your day by opening Hub-it and focusing on your current priorities. Transfer tasks from your agenda or laptop to Hub-it for a clear, distraction-free view. Use the suggested symbols to mark off tasks and capture any thoughts or notifications in your inbox to review later, avoiding distractions. At the end of the day, or when a moment accurse, organize these thoughts into your own tools like your agenda, cloud storage or notebook. Regularly review your system to ensure everything is up-to-date and prepare for upcoming tasks. A folder is included to provided more information on getting started.



The main focus for the design of Hub-it was turning a complex method into an accessible product. That is why the design process included 18 different prototypes, starting with a display and cards. The changes throughout the semester had a lot to do with user experiences and product details, including test cases where the target audience tested prototypes for a full week on usability and efficiency.

A reality check helped me to critically look at my project. Through interviews and reflective conversations I took the opportunity to improve both my product and concept. Narrowing down to the essence for a more coherent project.