An eye-catcher to draw attention to a forgotten problem; the rhinoceros.

When asked to design an eye-catcher, which in definition means an object that catches attention, the consequence of doing so became a key factor in the design. With the passion for solving problems, what better then catching attention for a problem that has slowly been forgotten in society?

In the form of a modern, stylized object, RhiNO draws attention to the rhinoceros, an endangered species. The eye-catcher challenges people to look critically from different perspectives, both literally and figuratively. Provoking thoughts on this endangered animal provides a platform for us to rethink the way we’re handling this problem. With a shining golden horn, RhiNO represents the eye-catching element of a rhinoceros were fixated on today. But do you even know what their situation is today?